Glossier -- In To Gloss

Arya Reynolds
Last update: January 07, 2017

Beauty products for real life

Glossier is the brainchild of Emily Weiss. It is a brand which strives to provide you with all that your skin needs. The team at Glossier has a long and expert history of understanding the skin and the extent of good and bad effects of beauty products. It all started with the famous beauty blog ‘Into The Gloss", which attracted the attention of a lot of beauty enthusiasts and experts in the industry. The blog provided an active forum to share the experiences regarding beauty products available on the market, as well as helpful do’s and don’ts of makeup in general. As the beauty editors of this blog kept digging deep into the cosmetics industry - they realized that there was vast room for improvement, and launched their makeup brand with a vision to give importance to a healthy skin. The brand was named Glossier in coherence with "Into The Gloss". Today, the social media following and feedback of Glossier tells the story of its popularity among girls of all age groups.

Why they do what they do

Glossier has always focused on the essential products. They have never wanted their products to get heaped up in the customer’s shelf. Rather, their goal is to provide the best quality of those items which you really need in day to day life.

Expertise in beauty products makes the team at Glossier stand apart from other makeup brands. They keep looking for new advancements within the industry. Glossier understands the value of customers and feedback and pays heed to their suggestions and demands. By doing so, they bring the desired formulas and combinations into the market to make a real difference for their followers.

The Glossier team occupying three floors of Soho office building NYC hasn’t stopped the pursuit of continued growth in becoming a leading brand. They are more passionate than before and working hard to develop products that can cure and protect the skin against the adverse effects of the environment. The brand intends to promote its products as a lifestyle. Considering their values and direction of work, one can easily perceive that Glossier is much more than just a brand.

Beauty products inspired by real life

Glossier has always focused on the essential products. They have never wanted their products to get heaped up in the customer’s shelf. Rather, their goal is to provide the best quality of those items which you really need in day to day life.

Their essential skin care includes a Milky Jelly Cleanser (a balanced moisturizer that keeps the skin hydrated for longer), a balm that soothes the skin, and an ointment for perfection of skin tint. The products in the basic set are composed of natural ingredients like beeswax, castor seed oil, murumuru butter, red algae and many more. Moreover, the pleasant smells of beauty products are just a cherry on top. The Glossier formulas are tested on a variety of skin types, and are proved to be safe. People with sensitive skin can use the beauty treatments of Glossier without hesitation.

While giving you glowing healthy skin is first priority of Glossier, their second goal is to make you look chic with the help of their Phase 2 set of three basic makeup items. Boy Brow, Stretch Concealer and Generation G lipstick (available in six shades), are the must haves for anyone who wants to stay in style.

Due to its approach towards beauty provisions, fashion and beauty experts have highly appreciated Emily Weiss" idea of rethinking beauty. The brand is also creating a positive vibe in the press by regularly grabbing space on well known fashion magazines and papers like Business of Fashion, Women’s Wear Daily, ABC News and Teen Vogue.

Shopping at Glossier

Shopping at Glossier is a piece of cake. You can select the desired items that will be added to the bag, and once you are done with selection you’ll be asked about the address where you want to receive your shopping. The orders are shipped across the U.S and Puerto Rico without any shipment charges. For any concern, you can contact Glossier team via email or feedback, where they will be eager to answer your every query.

A better Glossier

It is interesting that most of the people working in the 35+ member team of Glossier were previously the readers and followers of Into The Gloss. If you have the spark " contact the Glossier without further delay. The team Glossier keeps their eyes and ears open for new talent and suggestions. Your feedback and support will help Glossier meet its goals.